Entering the world of Ad Tech can be like learning a new language, filled with unfamiliar terms and concepts.
Whether you are new to this field or looking to expand your knowledge, our Ad Tech Glossary is here to help.
With the top Ad-tech terms and easy-to-understand explanations, it’s your guide to understanding programmatic advertising, data analytics, ad targeting, and more.
Join us on a journey through the language of innovation that powers today’s advertising strategies.
Table of Contents
Ad Attribution
Ad Attribution refers to the process of tracking and assigning credit to various touchpoints or interactions a user has with an ad before taking a desired action, such as making a purchase. It helps advertisers understand which ad campaigns or channels are most effective in driving conversions.
Ad Blocker
An Ad Blocker is a software or browser extension that prevents ads from being displayed on websites.
Users use this technology to improve their online experience by blocking unwanted ads. Advertisers and publishers need to adapt their strategies to counter ad blockers. The widespread adoption of ad blockers results in declining revenues and can ultimately pose a significant challenge for projects reliant on display ad monetization.
Advanced Ads offers a range of integrated features designed to deal with ad blockers in an effective way.
Ad Call to Action (CTA)
The Ad Call to Action (CTA) is a directive message within an ad that prompts the viewer to take a specific action, such as clicking a button, signing up, or making a purchase.
It’s essential for guiding users toward the desired outcome.
Ad Campaign
An Ad Campaign is a coordinated set of advertisements with a common goal and message.
It often includes multiple ads distributed across various channels and platforms, such as social media, search engines, and display networks, to reach a specific target audience.
Ad Creative
Ad Creative refers to the visual and textual elements used to design an ad. It includes images, videos, copy, and other components that aim to capture the viewer’s attention and convey the advertising message effectively.
Ad Engagement
Ad Engagement measures how users interact with an ad. It can include actions like clicks, shares, comments, likes, and video views. High ad engagement indicates that the ad is resonating with the audience.
Ad Exchange
An Ad Exchange is an online marketplace where advertisers and publishers buy and sell ad inventory. It facilitates real-time bidding (RTB) and allows advertisers to reach a wide range of publishers through a single platform.
Ad Format
Ad Format refers to the layout and structure of an advertisement.
It can vary from simple text ads to more complex video ads, interactive ads, and native ads that seamlessly blend with the content of the hosting platform. These are usually visual improvements integrated into search ads to enhance the prominent and effective presentation of your business information.
Ad Fraud
Ad Fraud encompasses activities aimed at manipulating ad campaigns for dishonest gain, such as generating fake clicks or impressions to inflate costs or deceive advertisers. Scammers generally implement bots for these frauds. There are various kinds of ad fraud such as fake app installations, hidden ads, etc.
Combatting ad fraud is crucial for maintaining the integrity of digital advertising campaigns.
Ad Frequency
Ad Frequency refers to the number of times a specific user is exposed to the same advertisement within a given time frame. It is a crucial metric for managing the user experience, as showing ads too frequently can lead to ad fatigue and decreased engagement.
For controlling the ad frequency you can do so by selecting the setting from the visitor condition under the ads.
Ad Impressions
Ad Impressions represent the number of times an ad is fetched and displayed to users on websites, apps, or other digital platforms. It is one of the most important metrics in the ad tech industry. Advertisers use this metric to assess the reach of their ad campaigns.
Additionally, you have the option to limit ad impressions or clicks accordingly. When you engage in direct ad sales or wish to evaluate the effectiveness of new advertisements, you may seek to showcase them not just for a specific duration but also for a specific number of impressions or clicks.
Ad Inventory
Ad Inventory refers to the available advertising space on websites, mobile apps, or other digital platforms where ads can be displayed. Publishers manage and sell this inventory to advertisers, often through ad exchanges or networks.
Ad Landing Page
An Ad Landing Page is a specific web page that users are directed to when they click on an advertisement. It is designed to provide more detailed information or facilitate a desired action, such as making a purchase or signing up for a newsletter.
Ad Load Time
Ad Load Time measures the time it takes for an ad to fully display on a user’s screen after the ad request is made. Faster ad load times are essential for providing a positive user experience and reducing bounce rates.
Ad Monetization
Ad Monetization refers to the process of earning revenue from digital advertising. Publishers monetize their websites or apps by displaying ads and earning money based on ad interactions, such as clicks, views, or conversions.
Ad Network
An Ad Network is a company or platform that connects advertisers with publishers. It provides a pool of ad inventory and helps advertisers reach their target audience across various websites and apps.
The four main types of ad networks are vertical networks, premium networks, inventory-specific networks, and targeted networks.
Ad Ops (Ad Operations)
Ad Ops, short for Ad Operations, involves the management and execution of digital advertising campaigns. Ad Ops professionals oversee the technical aspects of ad delivery, including ad trafficking, tracking, and optimization.
You can explore Pubguru for streamlined ad operations. Optimize automatically, maintain audience engagement, ensure transparency, and gain insights to boost your ad revenue.
Ad Overlay
An Ad Overlay is a semi-transparent layer containing an advertisement that appears on top of website content or video players. It is often used in video advertising to provide additional information or calls to action without interrupting the content.
Ad Placement
Ad Placement refers to the specific location on a website, app, or other digital platform where an advertisement is displayed. The placement of your advertisement significantly influences its viewability, making ad viewability a crucial metric for publishers.
Advertisers seek out inventory with strong viewability, and if your website’s ad dimensions fail to deliver this, you risk losing potential revenue. Both ad sizes and formats play a pivotal role in shaping user interactions with ads, highlighting the importance of consistent optimization efforts.
There are a variety of options to choose from when it comes to ad placements such as header, footer, sidebar, etc.
Ad Agency
An Ad Agency is a company or organization that specializes in creating, planning, and executing advertising campaigns on behalf of clients. These agencies provide services such as creative development, media buying, and campaign management to help businesses promote their products or services effectively.
Ad Rate
Ad Rate refers to the cost an advertiser pays to display their ad on a particular platform, website, or media outlet. It is typically calculated based on various factors, including ad placement, ad format, and the size of the target audience.
Ad Retention
Ad Retention measures how effectively an ad keeps the audience’s attention and engagement over time. High ad retention indicates that viewers remember and engage with the ad content even after they’ve seen it multiple times.
Ad Revenue
Ad Revenue is the income generated by a publisher or content creator through the display of advertisements on their digital assets, such as websites, apps, or videos. It can be calculated based on metrics like impressions, clicks, or conversions.
Ad Rotation
Ad Rotation refers to the practice of displaying multiple ads within the same ad placement space in a rotating fashion. This helps prevent ad fatigue and improves user engagement. It also allows advertisers to test different creatives to determine which performs best.
Utilizing rotating ads enables you to conduct split tests to evaluate the performance of various ad units, enabling you to assess the effectiveness of different ad creatives and fine-tune your campaigns accordingly.
Ad Server
An Ad Server is a technology platform that stores, manages, and delivers digital advertisements to websites, apps, or other digital channels.
Ad servers are crucial for ensuring that ads are displayed correctly and tracked accurately.
Ad Serving
Ad Serving is the process of delivering digital ads from an ad server to a user’s device or browser when they access a website or app.
Ad serving involves targeting, tracking, and reporting on ad impressions and interactions.
Ad Slot
An Ad Slot represents a specific location on a webpage or within an app where an advertisement can be displayed.
Publishers define these slots to allocate space for ads and optimize their placement for maximum visibility and engagement.
Ad Space
Ad Space is the available area on a webpage, mobile app, or other digital platforms where ads can be displayed.
Publishers monetize this space by selling it to advertisers who want to reach their target audience.
Ad Tag
An Ad Tag is a small piece of HTML or JavaScript code provided by advertisers or ad networks. Publishers insert these tags into their web pages or apps to request and display advertisements from an ad server.
Ad tags contain instructions on what ad to serve and where to place it.
Ad Targeting
Ad Targeting is the process of selecting specific criteria to determine which audience segments will see an advertisement. This involves using data and technology to deliver ads to individuals based on factors like demographics, interests, behavior, location, and more.
Effective ad targeting increases the relevance of ads and improves campaign performance.
Ad Tech
Ad Tech, short for Advertising Technology, encompasses the tools, platforms, and software solutions used in the advertising industry. It includes technologies for ad delivery, tracking, optimization, and measurement, among other things.
Ad Unit
An Ad Unit is a defined advertising space within a webpage, app, or other digital media where an ad is displayed.
Ad units can vary in size and format, and they are typically predefined by publishers to accommodate ads seamlessly.
Ad Verification
Ad Verification is a process used to ensure that an ad campaign complies with agreed-upon standards and is displayed on brand-safe and appropriate websites or apps.
It helps advertisers maintain their brand’s reputation and avoid ad fraud.
Ad Viewability
Ad Viewability measures whether an ad is visible to users on their screens when a webpage or app loads.
Viewability is important because it ensures that ads have the potential to be seen by the audience. Typically, an ad is considered viewable if at least 50% of its pixels are in the user’s viewable screen area for at least one second.
Advertiser
An Advertiser is a company or entity that creates and sponsors advertisements to promote its products, services, or brand.
Advertisers may work directly with publishers or through ad agencies to reach their target audience.
Advertiser Dashboard
An Advertiser Dashboard is a user interface or software platform that provides advertisers with insights and tools to monitor and manage their advertising campaigns.
It offers real-time data on ad performance, spending, and other key metrics to make informed decisions.
Affiliate Marketing
Affiliate Marketing is a performance-based advertising model where advertisers reward affiliates (partners or publishers) for driving traffic or sales to their websites or products. With affiliate marketing, businesses can expand their reach and customer base by leveraging the efforts of affiliates who promote their products or services.
This model offers a win-win scenario: advertisers benefit from increased exposure and revenue, while affiliates earn commissions for each desired action, such as a click or a sale, generated through their marketing efforts.
Affiliate marketing often involves the use of unique tracking links or codes, allowing advertisers to monitor the performance of each affiliate accurately. This data-driven approach enables businesses to fine-tune their marketing strategies and optimize their campaigns for better results.
ATF (Above The Fold)
ATF refers to the portion of a webpage that is immediately visible to users without scrolling.
In the context of advertising, ATF ad placements are considered prime real estate because they are highly visible and typically command higher prices.
Attribution Model
An Attribution Model is a set of rules and methodologies used to determine how credit is assigned to various marketing touchpoints (e.g., ads, channels) in the customer’s journey leading to a conversion.
Different attribution models (e.g., first-click, last-click, linear) provide different insights into the impact of marketing efforts.
Automated Bidding
Automated Bidding refers to the use of algorithms and machine learning to automatically adjust bids for advertising placements in real-time auctions.
It aims to optimize ad spend by adjusting bids based on factors such as user behavior, device type, and conversion likelihood.
Banner Ads
A Banner Ad is a graphical advertisement typically displayed on a webpage.
It comes in various sizes and formats and is used to convey a message or promote a product or service.
Banner ads are a common form of display advertising.
BTF (Below The Fold)
BTF refers to the portion of a webpage that is not immediately visible when a user first loads the page and must be scrolled down to view.
Ads placed below the fold are generally considered less visible than those placed above the fold.
CDN (Content Delivery Network)
A Content Delivery Network is a distributed network of servers designed to deliver web content, including ads, to users more quickly and efficiently.
CDNs reduce latency and ensure faster loading times, improving the overall user experience.
Click Fraud
Click Fraud involves fraudulent or malicious clicking on online ads with the intent to artificially inflate click-through rates and exhaust an advertiser’s budget.
Advertisers and ad networks employ various techniques to detect and prevent click fraud. These may include sophisticated algorithms that analyze click patterns, IP address monitoring, and the use of CAPTCHA tests to distinguish between human and bot traffic.
For online advertisers, click fraud protection is a vital defense mechanism, providing essential safeguards against fraudulent or invalid clicks on advertisements. When a visitor is suspected of engaging in excessive clicking behavior on ads, Advanced Ads takes the precautionary measure of concealing all ads for that particular visitor.
Contextual Ad
Contextual Advertising involves displaying ads relevant to a webpage’s content or the context of a user’s browsing activity.
It leverages keywords, content analysis, and user behavior to serve highly targeted ads to the audience.
Conversion Rate
This metric measures the percentage of website visitors who perform a desired action, like purchasing. It is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100. For example, if a website receives 500 visitors in a month and 50 make a purchase, the conversion rate would be (50/500) * 100 = 10%.
Conversion Tracking
Conversion Tracking is the process of monitoring and measuring user actions that advertisers consider valuable, such as making a purchase, signing up, or downloading an app.
It helps advertisers assess the effectiveness of their ad campaigns.
Cookie
A Cookie is a small piece of data stored in a user’s browser.
In Ad-Tech, cookies are often used for tracking user behavior, preferences, and interactions with websites and ads. They play a crucial role in ad targeting and personalization.
Using Advanced Ads Pro, you have the capability to show or hide an advertisement depending on whether a cookie exists or has a specific value.
CPA (Cost Per Acquisition)
CPA is a pricing model where advertisers pay a fee only when a specific action, such as a purchase, form submission, or app download, is completed as a result of the ad. It is also known as Cost Per Conversion.
CPC (Cost Per Click)
CPC is a pricing model where advertisers pay a fee each time a user clicks on their ad. Advertisers are charged for each click, regardless of whether it leads to a conversion.
CPM (Cost Per Mille)
CPM is a pricing model where advertisers pay a fixed rate for every thousand ad impressions.
It’s commonly used in display advertising, and advertisers are charged per thousand impressions, irrespective of clicks or conversions.
Creative Optimization
Meaning: Creative Optimization involves continually improving the elements of an ad, such as visuals, copy, and calls to action, to maximize its effectiveness.
This process aims to increase user engagement, clicks, and conversions.
CTR (Click-Through Rate)
CTR is a key performance metric that calculates the percentage of users who click on an ad after seeing it.
It is calculated by dividing the number of clicks by the number of ad impressions. CTR is used to measure the ad’s effectiveness in capturing user interest.
Data Management Platform (DMP)
A Data Management Platform is a centralized technology solution that collects, organizes, and analyzes data from various sources, including first-party and third-party data.
DMPs help advertisers and publishers make informed decisions and enhance ad targeting.
Display Ad
A display ad is a form of online advertising that uses visual elements such as images, graphics, and text to convey a promotional message. They are designed to attract the viewer’s attention and encourage user engagement.
Display ads come in various formats, including static images, animated GIFs, and videos. Advertisers often use them to increase brand awareness, drive website traffic, and promote products or services to a targeted audience.
DSP (Demand-Side Platform)
A DSP is a software platform that allows advertisers to buy and manage ad inventory from various sources programmatically.
DSPs enable advertisers to target specific audiences and optimize ad campaigns in real-time.
Dynamic Creative
Dynamic Creative refers to ad content that can be personalized and automatically adjusted based on factors such as user behavior, location, or browsing history.
This personalization enhances relevance and engagement.
Email Ad
An Email Ad is an advertisement sent via email. These ads can include images, text, links, and other elements designed to promote products, services, or offers to recipients within an email.
Newsletters, when used as email ads, are a valuable and engaging marketing tool. These email newsletters combine informational content with promotional messages, offering a dual-purpose approach. They provide subscribers with relevant and valuable content, such as industry insights, tips, product updates, and more, making them an excellent way to nurture customer relationships and build trust.
Within the newsletter, advertisers can strategically place ads or promotions to introduce their products or services subtly.
MailPoet enables you to craft newsletters directly within your WordPress dashboard. It seamlessly integrates with Advanced Ads, allowing you to effortlessly insert your ads using a shortcode.
Engagement Rate
Engagement Rate measures how users interact with an ad or content beyond just clicks. It includes actions like comments, shares, likes, and video views.
A high engagement rate indicates the audience actively interacts with the ad.
First-party data
First-party data refers to data collected directly from users by a company or organization. It includes information such as user behavior on a website or app, registration details, and purchase history. First-party data is valuable for personalization and targeting.
Frequency Capping
Frequency Capping is a strategy that limits the number of times a specific user sees the same ad within a defined time period.
It helps prevent ad fatigue, improves user experience, and ensures efficient ad spend.
GDPR (General Data Privacy Regulation)
GDPR is a European Union regulation designed to protect the privacy and data rights of individuals.
In ad tech, GDPR has a significant impact as it governs how companies collect, process, and store user data, including for advertising purposes.
Advertisers and publishers must comply with GDPR when handling user data.
Geo-Targeting
Geo-Targeting is a technique that allows advertisers to deliver ads to users based on their geographic location.
It helps ensure that ads are relevant to users in specific regions or localities, enhancing the effectiveness of campaigns.
Geo-targeting empowers you to selectively exhibit or conceal ads for visitors from particular locations, such as a country, city, or continent.
Header Bidding
Header Bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously before making ad calls to ad servers.
It increases buyer competition and often results in higher ad revenues for publishers.
Incorporating header bidding proves valuable when utilizing an ad server and directly vending inventory to clients, particularly when direct deal prices occasionally underperform those attainable through a network, ad exchange, or auction mechanism.
Header Tags
Header Tags, also known as header bidding tags, are pieces of code placed in the header of a webpage.
These tags facilitate header bidding auctions by signaling to ad exchanges and demand-side platforms (DSPs) that the ad inventory is available for bidding.
In-App Advertising
In-app advertising involves displaying ads within mobile applications.
These ads can take various formats, including banners, interstitials, and rewarded video ads, and are designed to engage app users while generating revenue for developers.
In-Stream Ads
In-stream ads are video advertisements that appear within streaming video content, such as pre-roll ads that play before the main video content, mid-roll ads during video playback, or post-roll ads after the content. They are common on platforms like YouTube.
Interstitial Ad
An Interstitial Ad is a full-screen advertisement that appears between content pages, often as a transition between different sections of a website or app.
Interstitial ads are a modern type of pop-up and layer ads. These ads are used to capture the user’s attention before accessing new content.
Because these ads often get clicked on a lot, they can generate good revenue.
IVT (Invalid Traffic)
IVT, or Invalid Traffic, refers to non-human or fraudulent traffic generated to artificially inflate ad metrics, such as clicks or impressions.
Advertisers and publishers employ measures to detect and prevent invalid traffic to ensure the accuracy of ad performance data.
You can prevent invalid traffic and boost ad revenue with Traffic Cop by MonetizeMore. It filters out fraudulent traffic, ensuring your ads are seen only by valid visitors, safeguarding your revenue and preventing ad account suspension by advertising partners.
Keyword Targeting
Keyword Targeting involves serving ads to users based on specific keywords or phrases related to their online behavior, search queries, or content consumption.
The benefits of keyword targeting are substantial. It allows advertisers to reach a more relevant audience, as their ads are shown to users actively searching for or expressing interest in those keywords.
This increases the likelihood of attracting potential customers who are genuinely interested in what the advertiser offers. It helps align ads with user intent and context.
Lazy Loading
Lazy loading is a technology designed to delay the loading of website objects until they come into view within the visitor’s visible area.
The deferred loading approach for ads ensures that ad content or scripts are loaded only when the user scrolls to the position where the ad should become visible, optimizing the user experience and improving website efficiency.
This technique of Lazy loading effectively minimizes website loading times, enhancing overall performance.
Linear Ad
Linear Ads are video advertisements that are played in a sequential manner before, during, or after video content, typically on streaming platforms.
They are similar to traditional TV commercials and are commonly used in online video advertising.
Lookalike Audience
A Lookalike Audience is a group of users who share characteristics or behaviors similar to a brand’s existing audience.
Advertisers use this audience for targeting, as it’s likely to be interested in their products or services.
Media Buying
Media Buying is the process of purchasing advertising space or inventory on various media channels, such as websites, social media, or TV, to reach a specific target audience.
It involves negotiation, placement, and optimization of ad campaigns.
Mobile Ad SDK
A Mobile Ad SDK (Software Development Kit) is a set of tools and code libraries that enable mobile app developers to integrate ads into their applications.
SDKs are provided by ad networks and platforms to facilitate ad delivery and tracking within mobile apps.
Native Ad
A Native Ad is an advertisement that blends seamlessly with the content and user experience of the platform on which it appears.
It matches the look and feel of the surrounding content, making it less intrusive and more engaging.
Non-Linear Ad
Non-linear ads are video ads that are displayed simultaneously with video content but do not interrupt the main video.
They can take various forms, such as overlays, banners, or interactive elements, and allow viewers to engage with the ad without leaving the video.
Overlay Ad
An Overlay Ad is a type of non-linear ad that appears as a graphical layer on top of video content.
It often contains interactive elements or additional information related to the ad, enhancing user engagement.
Parallax Ads
Parallax ads are a captivating and interactive advertising format that adds depth and dimension to digital campaigns.
These ads create a visually striking effect by moving different elements of the ad at varying speeds as the user scrolls down a webpage. This dynamic motion not only grabs the viewer’s attention but also provides an immersive storytelling experience.
Parallax ads are often used to convey brand narratives, showcase products, or tell compelling stories, making them an effective tool for engaging and retaining audience interest.
Once you learn how to create parallax ads you can effectively engage your audience and potentially boost conversion rates and brand recognition.
Pay-Per-Call Advertising
Pay-per-call advertising is a model where advertisers pay a fee for each phone call generated by their ads.
It’s commonly used for businesses that want to drive customer inquiries and leads via phone calls.
Pop-Up Ad
A Pop-Up Ad is a small window that appears abruptly on a webpage, typically overlaying the content.
Pop-up ads are used for various purposes, including promotions and newsletter sign-ups, but can be seen as intrusive if overused.
Discover more about pop-up ads in this detailed guide about how to set up pop-up ads for your website.
PPC (Pay-Per-Click)
PPC is an online advertising model where advertisers pay a fee each time a user clicks on their ad. It is a common pricing model for search engine advertising, such as Google Ads.
Programmatic Advertising
Programmatic Advertising is an automated, data-driven approach to buying and delivering digital ads in real time.
It uses algorithms and artificial intelligence to target specific audiences and optimize ad placements across various digital channels.
Programmatic Direct
Programmatic Direct is a subset of programmatic advertising where advertisers and publishers enter into direct agreements for buying and selling ad inventory.
It offers more control and transparency compared to open auctions.
Publisher
A Publisher is an individual, organization, or entity that creates and distributes digital content, such as websites, apps, or videos.
Publishers monetize their content by selling ad space to advertisers and facilitating the display of ads to their audience.
Real-Time Bidding (RTB)
Real-time bidding is a programmatic advertising method where ad impressions are bought and sold in real-time auctions.
Advertisers bid on individual ad impressions, and the highest bidder’s ad is displayed to the user, all within milliseconds.
Responsive Ads
Responsive Ads are digital ad formats that automatically adapt to various screen sizes and device types, ensuring a consistent and visually appealing user experience across different devices, such as desktops, tablets, and smartphones.
With Advanced Ads Pro, you have the flexibility to specify the browser sizes on which your ads will appear.
This enables you to strategically hide larger ads on smaller devices while exclusively delivering high-performing premium sizes to larger browsers.
You can target your ads by establishing fixed, minimum, or maximum browser widths or by defining specific devices as visitor conditions, ensuring precise ad delivery to your desired audience.
Retargeting
Retargeting, also known as Remarketing, is a digital advertising strategy that targets users who have previously interacted with a brand’s website, app, or content.
It aims to re-engage these users with relevant ads to encourage conversions.
RPM (Revenue per Mille)
RPM is a metric used to assess the revenue generated for every thousand impressions served. It’s calculated by dividing the total earnings by the total number of impressions and multiplying by 1000. For example, if a website earns $500 from 200,000 impressions, the RPM would be (500/200,000) * 1000 = $2.50.
Rich Media Ads
Rich Media Ads are interactive and dynamic digital ad formats that go beyond standard text or static images.
They often include features like video, animation, interactive elements, and expandable components to engage users more effectively.
ROAS (Return on Ad Spend)
ROAS is a key performance metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
It helps advertisers evaluate the effectiveness and profitability of their ad investments.
Segmentation
Segmentation is the process of dividing an audience or customer base into smaller, more defined groups or segments based on shared characteristics, interests, or behaviors.
Segmentation is crucial for targeting specific audiences with tailored advertising.
Social Advertising
Social Advertising involves using social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn, to display ads to users.
Advertisers can target audiences based on demographics, interests, and user behavior on these platforms.
SSP (Supply-Side Platform)
An SSP is a technology platform used by publishers to manage and optimize the sale of their digital ad inventory to advertisers.
SSPs enable publishers to connect with multiple ad exchanges and demand-side platforms (DSPs) to maximize ad revenue.
Third-Party Data
Third-party data refers to data collected by external sources or companies other than the advertiser or publisher. It is often used for audience targeting, ad personalization, and insights.
However, privacy regulations and data security concerns have led to increased scrutiny of third-party data usage.
User Acquisition
User Acquisition is the process of acquiring new users or customers for a product, service, or app.
In Ad-Tech, user acquisition strategies often involve advertising campaigns designed to attract and engage new users.
Video Ad
A Video Ad is a digital advertisement that uses video content to convey a message.
Video ads can appear on websites, apps, or video-sharing platforms and may take the form of pre-roll, mid-roll, post-roll, or in-stream ads.
More information on how to embed video ads in WordPress is explained in this guide.
Viewability
Viewability is a metric that assesses whether an ad is visible to users when a webpage or app is loaded.
Ad viewability standards typically require a certain percentage of an ad to be in view for a specific duration to be counted as a viewable impression.
View-Through Rate (VTR)
VTR is a metric that measures the percentage of users who watched a video ad to completion after seeing an impression.
It helps advertisers gauge the effectiveness of their video ad campaigns in terms of user engagement.
Viewability Metrics
Viewability Metrics encompass a range of measurements and standards used to evaluate the viewability of digital ads.
These metrics include guidelines on what constitutes a viewable impression and how it is measured, ensuring transparency and accountability in ad delivery.
Virtual Reality (VR) Ads
VR Ads are advertisements that are integrated into virtual reality experiences or environments.
They provide immersive and interactive advertising opportunities within VR content or applications.
Waterfalling
Waterfalling is an ad-serving strategy where ad requests are sent to multiple ad networks or exchanges in a predetermined sequence.
If the first network can’t fill the ad slot, the request is passed to the next in line. It’s a common method used to maximize ad fill rates.
Yield Optimization
Yield Optimization is a process used by publishers to maximize their ad revenue by managing ad inventory effectively.
It involves strategies like adjusting pricing, optimizing ad placements, and utilizing demand partners to achieve the best possible return on ad inventory.