Recommended Ad Networks

In more than 14 years as publishers and developers of Advanced Ads, we have tested and integrated many ad networks. We have seen only a few networks thrive and many more vanish entirely. The following page contains a few ad networks that have worked for us or our users.

Our main criteria for the ad networks on this list were that they could outperform AdSense, depending on the visitor’s location, as well as the language and topic of the website; that their technical support is generally reliable; and that they are relatively simple to set up, depending on the features used.

Affiliate networks

Affiliate marketing is a great way to generate revenue by promoting products or services on your website. Many publishers start with Amazon Associates or other well-known programs, but the right choice depends on your niche and audience.If you’re new to affiliate marketing, our step-by-step guide for affiliate marketing is a great starting point. It covers everything from choosing the right networks to optimizing your ads for higher conversions.

Amazon Associates – Amazon’s affiliate marketing program

Amazon logo

Without question, Amazon is the largest and most trusted online store on the planet! With countless products and customer reviews, Amazon has become the go-to shopping destination for the masses worldwide.

Thanks to its excellent refund policy and customer service, Amazon enjoys unparalleled trust and loyalty among its customers. And for publishers who relay affiliate traffic to Amazon, this translates into fantastic conversion rates that are hard to beat.

Amazon’s affiliate program is a must-join opportunity if your website features product-related content. Remember that commissions on referred sales can vary depending on the product category, ranging from 1% to 20%.

Fortunately, signing up for Amazon’s affiliate program is a breeze, and the benefits are well worth the effort. However, it’s essential to note that you must register individually for the respective Amazon store that corresponds to your target audience’s location, such as Amazon US, Amazon UK, or Amazon NL.

Booking.com

Booking.com logo

The Booking.com affiliate program is the right choice if you run a travel or destination website. With a range of widgets like a deal finder or a map widget, and the ability to create deep links to search results, city and country pages, or specific hotel pages, the Booking.com affiliate program offers a lot of flexibility for website owners.

The commissions are based on turnover and can range from 25% to 40% of the commission Booking.com receives for each reservation. It’s an excellent way to earn passive income while providing your users with a great booking experience.

Just ask our colleague Joachim—he trusts Booking.com to monetize his travel sites and generates four-digit monthly revenue from hotel bookings.

GetYourGuide

GetYourGuide logo

Target travel enthusiasts with the GetYourGuide affiliate program. This leading platform curates tours, activities, and attractions worldwide, earning you a commission on every booking your website generates.

GetYourGuide boasts a competitive commission rate of up to 8%, along with diverse ad formats like banners and widgets, allowing elegant integration into your website’s design. This program is a precious asset for travel blogs, destination guides, and websites catering to adventurous audiences seeking unique experiences.

Programmatic ad networks

Programmatic ad networks automate digital ad buying through real-time bidding (RTB), using data and algorithms to match ads with the right audiences. They connect advertisers via their demand-side platforms (DSPs) to inventory—or ad spaces—from supply-side platforms (SSPs)—the publisher side. This approach optimizes placements for better targeting and efficiency.

It is worth noting that, among the names on this list, Google AdSense holds a unique position. While it also operates through an auction system, its model differs from traditional programmatic advertising solutions like header bidding. AdSense exclusively serves ads from the Google Display Network, whereas header bidding services offer ad placements simultaneously to multiple networks and demand partners—this increased competition can often lead to higher revenue.

NetworkBest forAd TypesMinimum TrafficRevenue Model
Google AdSenseSmall-to-large publishersDisplay AdsNoneRevenue share
EzoicSmall to mid-sized websitesDisplay Ads, Video Ads, Native AdsNone, but more traffic improves performanceRevenue share
SetupadMid-sized publishersHeader Bidding, Programmatic Ads2 million monthly pageviewsRevenue share
MonetizeMoreMid-to-large publishers wanting expert support and fraud protectionHeader Bidding, Google AdX, Google Ad Manager (GAM)No strict minimum, but best suited for mid-to-large sitesRevenue share based on optimization success
OKO ManagementLarge publishersHeader Bidding, Google AdX100,000 monthly pageviewsRevenue share

Google AdSense

Google AdSense logo

Google AdSense is an excellent entry point for anyone looking to get started with display advertising and often the first ad network you will get in contact with. It is easy to implement and does not set a minimum traffic threshold, making it accessible even for smaller websites.

We enjoyed working with their team when integrating dedicated support for their ads. AdSense provides an easy way to manage ad units and analyze performance reports, helping publishers understand their site’s monetization potential.

Since earnings are directly tied to website traffic, those with very low visitor numbers should not expect significant revenue. However, the large pool of advertisers bidding through AdSense ensures competitive rates, making it a useful benchmark when exploring other ad networks and monetization strategies.

Advanced Ads’ dedicated AdSense integration lets you pull ad units, revenue reports, and warnings directly from your AdSense account into your WordPress backend. You can embed both regular and AMP Auto Ads and automatically build AMP-valid ad tags without touching any code. Features like Click Fraud Protection or Lazy Loading protect your account from invalid traffic and improve your page speed.

MonetizeMore

Logo MonetizeMore

Our trusted partner MonetizeMore provides ad monetization solutions for web publishers and app developers, helping them maximize their revenue with a combination of advanced technology and expert support. Their platform, PubGuru, streamlines ad management while a team of in-house ad operations specialists assists publishers in optimizing their setups. 

To protect earnings, MonetizeMore offers Traffic Cop, a Google Innovation Award-winning tool designed to detect and block invalid traffic, preventing revenue loss from fraudulent activity.

The Google Certified Publishing Partner offers a range of features and tools to simplify ad optimization and boost revenue:

  • Smooth Ad Management: PubGuru integrates with Google Ad Manager (GAM), supports smart bid scaling, and applies dynamic floor pricing to maximize earnings.
  • Full Inventory Control: Publishers maintain control over their ad accounts without relying on non-transparent third-party technology.
  • Advanced Fraud Protection: Traffic Cop detects and blocks invalid traffic, reducing the risk of revenue clawbacks and account penalties.

With over a decade of experience, MonetizeMore has become a trusted partner for thousands of publishers seeking to improve their ad performance.

Ezoic

Ezoic logo

Ezoic is an all-in-one platform designed to help publishers optimize their website monetization and performance. With over a decade of experience, Ezoic has evolved from a simple ad optimization tool into a comprehensive solution that improves page speed, SEO, and even manages cookie consent. Their monetization features include fully automated ad placements, advanced testing, and optimization—all available at no cost for most users.

  • Easy Ad Optimization: Ezoic simplifies ad management with AI-driven tools that automatically test and optimize ad placements for maximum revenue. This ensures the best user experience while increasing earnings.
  • Comprehensive Platform: Beyond ads, Ezoic replaces multiple plugins by offering features like site speed acceleration, Core Web Vitals compliance, and detailed analytics—all in one place.
  • Free to Use: Most of Ezoic’s features are free, making it accessible for publishers of all sizes. Their platform grows with you as your traffic increases.

Explore Ezoic and see for yourself how it impacts your website’s performance and revenue.

OKO Ad Management

OKO Ad Management Logo

The OKO ad network specializes in header bidding. As a Google Certified Publishing Partner, it provides subsidiary access to Ad Exchange (AdX), considered the “big brother” of AdSense.

Typically, a website must have several million monthly users to be approved for Google AdX. Therefore, this inventory is out of the question for most small and medium-sized websites.

Even though OKO is not as restrictive as AdX, it still requires that your website meet some minimum content, design, and performance standards. The biggest hurdle, however, is that your site must count at least 2 million page views per month.

For providing AdX access, OKO Ad Management keeps a commission of 15% of all revenue generated through your account. Still, the network should be able to compensate these costs with correspondingly higher revenues quickly.

Setupad

Setupad logo

Setupad is a European ad network specializing in header bidding and programmatic ads. It allows medium and large publishers to quickly implement the header bidding technology to offer ad spaces to over 20 Supply-Side Platforms (SSPs), including Google.

Setupad guarantees an increase in revenue of at least 30% compared to Google AdSense when publishers implement the network’s recommendations. According to Setupad, most customers achieve even more significant revenue increases. There are no additional costs for the publishers. Setupad works on the revenue share model.

Setupad uses ad placements compliant with the Better Ads Standards, including sticky and anchor ad formats for desktop and mobile. You can see all available ad formats here.

We recommend testing Setupad to check how high the actual revenue increase will be in the end. The average eCPM depends on many variables, e.g., the traffic origin or the thematic focus of the website. Setupad works best on websites with traffic from the USA or the EU. Furthermore, the website must comply with Google Publisher policies and not have violated them in the past.

Sites with more than 1 MM page impressions

There are a lot of ad networks that only accept websites with a huge amount of traffic. Some require more than one or even three million monthly page impressions.

You can find a list of ad networks and partners verified by Google AdSense on their Google Certified Publishing Partners website.

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