Click fraud is happening when someone clicks on an ad who is not interested in its content while on the other end, an advertiser is paying for that click. You can imagine that ad networks, like AdSense, and also clients who purchase ad space on your site might have a problem with that. We developed the Click Fraud Protection feature to address that issue.

Click Fraud Protection – Why?

Click fraud has two faces. First, when someone “friendly” clicks on those ads to do you a favor. Second, a competitor might click on your ads to raise a red flag with the ad networks or clients and get you banned from them. It could also happen that you click too often on those ads yourself.

While many ad networks have their own protection and might just decrease the amount of generated revenue by those invalid clicks, others might stop working with you.

If you are afraid of that scenario, then our Click Fraud Protection feature might interest you.

How does it work in Advanced Ads?

The principle of click fraud protection is to hide all ads when from a visitor who is suspected to click too often on them. As soon as the defined click limit is reached for one of the ads, ALL ads are removed for this visitor.

Advanced Ads Pro has a general click fraud protection. You can find the options in Advanced Ads > Settings > Pro.

Enable the module by clicking on Activate click fraud protection module.

click fraud protection option

Set the basic options:

  • The number of clicks per ad before it is hidden
  • The period in which the click limit should be reached before the ad is disabled
  • How many days a user should not see the ad after he clicked too often
Default click fraud protection options

Ad-based Click Fraud Protection

We are using a similar technique for our Max. Ad Clicks visitor condition. You can use it if you don’t want a general click fraud protection for all ads or need an ad-specific setup.

Just go to the Visitor Conditions meta box on the ad edit page and add the Max. Ad Clicks option.

The ad will be hidden from the time it was clicked as often as defined in the setting and for the rest of the given period.

How to disable Click Fraud Protection

If you stop seeing ads on your own site because of a triggered click fraud protection then you can either delete cookies in your browser or disable the Click Fraud Protection module in Advanced Ads > Settings > Pro.

What else you need to know

Neither the general nor the individual click limit might not work properly if your site uses caching. In order to solve that you should activate cache-busting from Advanced Ads Pro.

Our click fraud monitoring works in the browser, so there is no weight on your server. It uses cookies to save the number of clicks per ad. You can reset your browser cookies for testing.