Google Ad Manager integration for WordPress

The Google Ad Manager integration for WordPress connects your site with the popular ad server by Google. It allows you to place the ad units on your website without touching any codes or taking care of the complicated mix of header and body tags they normally ask you to implement.

If you don’t know, Google Ad Manager (previously called Google DoubleClick for Publishers, DFP) handles ad management in the cloud and is free for small and medium websites.

Saved us lots of time

We have implemented the Google Ad Manager integration, and it is fantastic. Thanks to Thomas and the team again. It makes things so much easier. You have not only saved us lots of time but ensured things work without tearing my hair out.
from Robert, Strategy Manager Digital Sales, Superguide

This plugin is part of the All Access offer. It includes all add-ons as well as updates and priority email support for one year:

Get All Access now.

Features

Load and place the ad units from your Google Ad Manager account without touching any code
No need to manually match head and body codes
Bulk import ad units
Create responsive ad units
Choose which ad sizes show up by available space
Target key/value pairs
Works with Advanced Ads features like automatic content injection, Display and Visitor Conditions, or Cache Busting
Works out of the box on AMP pages
Decide when and how ad containers collapse to prevent empty space on your site
Works with Google Ad Manager and Google Ad Manager 360

Our Google Ad Manager plugin for WordPress uses inline tags, which don’t need matching head and body codes, and is therefore flexible when delivering different ad units to different users. If you depend on using the Roadblock or SingleRequest options for Google Ad Manager, use the manual setup for Ad Manager tags described here.

List of ad units from Google Ad Manager — List of ad units imported from your Google Ad Manager account.

Google Ad Manager example of responsive ad units — Choose which ad sizes to display for which screen size.

Choose ad sizes specifically for AMP pages

An additional custom size is added to the default sizes of a Google Ad Manager ad unit. — Add custom sizes to your ad unit.

Import all or specific ad units automatically from your GAM account

Google Ad Manager example of key-values — Add key-values targeting without touching any code.

Support

If you have trouble installing or using our Google Ad Manager integration, our support team is here to help. You get priority email support and updates for one year as a customer.

Documentation

The documentation of the Google Ad Manager Integration offers an overview of the features and functions of the plug-in. You will also find links to additional in-depth articles and tutorials.

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FAQ

Does it work with the Google Ad Manager ad units already placed on the site?

Yes. Existing GPT tags will keep working alongside the GPT tags created by our Google Ad Manager plugin.

Does the plugin write anything into my Google Ad Manager account?

No, the Google Ad Manager Integration just pulls information from the account and does not add anything to it.

Is it possible to continue handling ad performance analysis via Google Ad Manager? Will the data of the ads be updated in GAM after the integration via the plugin?

Our Google Ad Manager add-on does not make any changes to your Google Ad Manager ads at all. It imports your ad codes and allows you to place the GPT tags dynamically on your website. The tracking remains unaffected and can be handled unchanged via Google Ad Manager, just like the ad codes from Google Ad Manager on any other website.

Resources