Google Ad Manager Integration

The Google Ad Manager integration for WordPress connects your site with the popular ad server by Google. It allows you to place the ad units on your website without touching any codes or taking care of the complicated mix of header and body tags they normally ask you to implement.

If you don’t know, Google Ad Manager (previously called Google DoubleClick for Publishers, DFP) handles ad management in the cloud and is free for small and medium websites.

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Features

• Load and place the ad units from your Google Ad Manager account without touching any code
• No need to manually match head and body codes
• Create responsive ad units
• Target key/value pairs
• Works with Advanced Ads features like automatic content injection, Display and Visitor Conditions, or Cache Busting
• Works out of the box on AMP pages
• Decide when and how ad containers collapse to prevent empty space on your site
• Works with Google Ad Manager and Google Ad Manager 360

Our Google Ad Manager plugin for WordPress uses inline tags, which don’t need matching head and body codes, and is therefore flexible when it comes to delivering different ad units to different users. If you are depending on using the Roadblock or SingleRequest options for Google Ad Manager then use the manual setup for Ad Manager tags as described here.

Support

If you have trouble installing or using our Google Ad Manager integration, our support team is here to help. As a customer, you get priority email support and updates for one year.

Documentation

The documentation of the Google Ad Manager Integration offers an overview of the features and functions of the plug-in. You will also find links to additional in-depth articles and tutorials.

FAQ

Does it work with the Google Ad Manager ad units that are already placed on the site?

Yes.

Does the plugin write anything into my Google Ad Manager account?

No, the Google Ad Manager Integration just pulls information from the account and does not add anything to it.

Is it possible to continue handling ad performance analysis via Google Ad Manager? Will the data of the ads be updated in GAM after the integration via the plugin?

Our Google Ad Manager add-on does not make any changes to your Google Ad Manager ads at all. It only imports your ad code. The tracking remains unaffected and can be handled unchanged via Google Ad Manager, just like the ad codes from Google Ad Manager on any other website.

Resources

• Google Ad Manager – Troubleshooting
• Google Ad Manager debug guide
• Responsive Google Ad Manager ads
• Key-values targeting in Google Ad Manager on WordPress sites
• Native Ads in Google Ad Manager – a step by step guide
• Fallback ad for empty AdSense and Google Ad Manager ads