License duration

Licenses are limited to one year of updates and support. The license key stays valid when your license is renewed automatically or manually. After the license key expired, you can still use the plugin but have no longer access to support or downloads.

If you manually renew your license before the expiry date, the license is extended by an additional year, beginning when the current license would expire.

An exception is our long-term offer that saves you up to 70% compared to individually purchasing our add-ons. That product comes with four years of support and updates.

License keys

You get the license keys for add-ons after the purchase from:

  • the confirmation page that shows up right after the purchase
  • the purchase receipt sent via email (please also look into your spam filter for emails from
  • your account

In case you purchased the Pro Bundle (deprecated), you also received an additional license key. It is only needed to upgrade or extend the license later.


You can upgrade your purchase either to a package with more activations, from a single add-on, or the All Access offer paying only the difference.

Just click on View Upgrades under License Keys in your account.

Upgrade your license if you want to use Advanced Ads on more websites.
Upgrade your license to a larger package and pay only the difference.

Now, select the license you want to upgrade to.

Upgrades are only possible for active licenses. If your license expired, you need to renew it first before the upgrade option is available again. You can also just purchase the higher package directly.

An upgrade will inherit the expiration date of the purchase you upgraded from.

Examples for upgrades

1. Single add-on to All Access

  • Original purchase: Advanced Ads Pro for 1 site for €39, purchased on April 10th, 2019.
  • Upgrade to: All Access for 1 site for €69
  • Upgrade date: December 20th, 2019

When upgrading Advanced Ads Pro to All Access for a single site, you would only pay €30 (€69 minus €39). The All Access license will be valid until April 10th, 2020.

In this case, it might make sense to purchase an All Access package with a full year license period.

2. All Access to All Access long-term

  • Original purchase: All Access, 20 sites for €249, purchased on July 20th, 2019.
  • Upgrade to: All Access long-term (4 years), 20 sites for €499
  • Upgrade date: December 20th, 2019

The upgrade price for the example above is €250 (€499 minus €249). The expiry date will be extended until July 20th, 2023 (4 years starting with the original purchase date).

Upgrading to All Access long-term always makes sense when you intend to keep Advanced Ads for a while.


You can change the payment method for subscriptions or cancel an automatic renewal for Advanced Ads products in the Manage Subscriptions section in your account.

Update credit card information

If your credit card details change and your subscriptions are failing, you can update them in your profile. You should find the “Update Payment” link in the last column to change your credit card information.

Change Payment service

Basically, changing the payment method for existing subscriptions is possible:

  • from credit card to PayPal
  • from PayPal to credit card
  • from one PayPal account to another one

This is especially relevant for older licenses that still have a renewal discount. Please contact support if you need to change the payment service.

Manual Renewals

Most of our products come with automatic renewals. A manual renewal is only needed when your subscription is no longer active. You can find active subscriptions here.

If you don’t have an active subscription, you will receive an email from us containing a renewal link one week before the license expires. You also find this link under License Keys in your account.

How to renew your Advanced Ads license in your account.
If you don’t have a subscription, you can renew your license manually

If you have already added a product to your shopping cart, you will also find an option for renewal in the checkout.

Instead of buying a new product, you can enter your license key after clicking on Click to renew an existing license. The renewal appears as a separate product in the shopping cart, and you can remove the other one.

You can find the renewal link also in the checkout of our shop.
To renew your license, you don’t need to buy a new one

Test sites

When testing on a local, non-public site, you can activate our add-ons without it counting towards the activation limit. The URL simply needs to follow one of the patterns in the list below.

Test site URL patterns:
  • localhost
  • *.dev
  • dev.*
  • dev.*.*
  • *.local
  • staging.*
  • *.staging
  • staging.*.*
  • staging-*
  • *.test
  • test.*.*
  • If you are running the plugin on one of those URLs, the activation works even if you hit your limit.

    You can always manage activations in your account.

    In case our license system cannot determine your site as non-public, you can just deactivate the license on your test environment to use it on your live site after testing. Just follow the advice under Moving your license to another URL.

    You can also send us the URLs of your test sites if they are not detected automatically, and we will add them to your license.

    If you need multiple activated licenses, then please check out the discounts we offer for larger volumes of license keys.

    Moving a license to another URL

    You can move a license from one URL to another.

    First, disable the license. You can do this in the settings on your current website in Advanced Ads > Settings > Licenses. If you have no longer access to the site or Advanced Ads is no longer installed, you can remove the license from a URL through your account under License Key > Manage Sites.

    Now you can activate the free license on your new URL.

    Issues with license activation

    If you are unable to activate your license, please check the following solutions:

    • First, please check your account, if your license is still valid and you have enough activations left.
    • Did you purchase a Bundle (deprecated)? In this case, there is an additional license key that is not for activation. You only need it if you want to renew your license manually – which is usually not required due to the subscriptions. Use the key that comes with every single add-on to activate it.
    • Make sure to disable an ad blocker in your browser or anti-virus software.
    • If you have a firewall, then please disable it or whitelist all calls made to
    • If the button doesn’t react at all, it could also be caused by a JavaScript issue. Please check your browser console for any errors and let us know if they are caused by Advanced Ads.

    Try a few minutes later. Some calls to our website might fail when there are multiple license activation requests at the same time. Please try again a few minutes later.

    Also, there seems to be an issue when /wp-admin is installed in a subfolder, e.g., /wp-admin/dev. Please contact us directly if you are experiencing that problem.

    Update your server / ask your hosting company to do that for you, especially.

    • using the latest version of cURL
    • use a “stable” and not a “legacy” PHP version

    Blocked by our Firewall

    If you see a warning that you are blocked by our firewall, then please copy the IP address given next to the error and contact us.

    Debug modus

    Advanced Ads has a debug modus for license activations. Instead of the license activation or deactivation, it shows the response from our server. That can be helpful if a firewall or other technical problem breaks the activation.

    You’d need to add the following line to your wp-config.php file to enable it.


    Please try again to activate your license after you added this constant. You should see a lot of code now. Please make a screenshot or text copy and send it to us.

    You must make sure that the above code is removed from wp-config.php again, or license activation won’t work.


    We offer refunds within 30 days after your initial purchase without any further conditions.

    Exceptions from this are license renewals and upgrades. 

    We inform you about our renewals’ nature in multiple places on our website before the purchase and send out reminders a week before they happen.

    You can cancel future renewal payments in your account.

    Just contact us to get a refund if your initial purchase was made within the last 30 days.

    Please notice, that refunds of credit card payments might take 10 days to arrive back in your bank account.