Ad rotations are an effective way to test different ads or to show multiple ads in the same position on your site.
There are three methods to rotate ads:
|Ad rotation on each page impression||Show a different ad each time the page is loaded using ad groups.||Advanced Ads|
|Ad rotation with a slider||Rotate ads as slides on the current page.||Slider Ads|
|Ad refresh on the same spot||Loads the next ad automatically after a certain time.||Advanced Ads Pro|
|Rotate ads with a given order||Show ad#1, then ad#2, then ad#3||Advanced Ads Pro|
See more details below.
Ad rotation with random ads
You can let ads rotate on the same position using an Ad Group.
Ad groups bundle different ads. You can use an ad group as flexible as any singular ad in widgets, with a shortcode or through a placement. The advantage is that you can add new ads to this group on the fly without changing anything in the position.
Creating an Ad Group
You find the detailed instructions in the manual for ad groups. Here are the steps to create an ad rotation in a nutshell:
- go to any ad edit page and create the group in the Ad Groups box in the right sidebar
- go to Advanced Ads > Groups to set up the group options
- select the Random Ads group type
- set the Number of visible ads to the number of ads that should be visible at the same time (can be used to create ad blocks)
- set the weight of each ad to determine the chance of an ad to appear
Especially when rotating ads to test a new ad network you might not want to display it with the same number of impressions as the default ads, but maybe with fewer impressions. Here is where the ad weight comes into play.
The weight represents the chance of an ad to appear. Ads with the same weight have the same chance to appear in a rotation over time.
In the following example, Ad 1 and Ad 2 have the same weight. This would result in a 50% for each ad to appear.
When you want to display Ad 2 only half the time that Ad 1 appears, you could set up the weight like this:
Converted to percentages, this would result in Ad 1 to appear for 67% and Ad 2 for 33% of impressions.
If you have further questions regarding the ad rotation, then please take a look at the manual.
Ad rotation with a slider
The ad rotation with a slider can be accomplished using the free Slider add-on. You can find all information on how to set it up on the Slider add-on page.
- This is the first of three ads …
- this is number two …
- ... and after the third ad the slider continues with the first one.
Refresh ad on the same spot
Rotate ads with a given order
What else you need to know
Some ad networks, among them AdSense, don’t allow to rotate their ads on the same spot or use a slider. Use the group ad rotation instead.