The Max. Ad Impressions condition displays ads based on the number of impressions that the ad received already from this visitor. This targeting can be useful if you want to set up a frequency capping.


You can find this condition in the Visitor Conditions section on the ad’s edit page. After adding it from the dropdown menu, you can specify how often you want to show this ad unit to a unique visitor within a particular time.

For example, if you set the condition to “max. 1 ad impression within 600 seconds”, this ad unit will not show up again to the same visitor for 10 minutes.

A typical scenario

The Max. Ad Impression condition is useful when you want to display a specific ad unit only one time during a visitor’s session on your website.

Assuming a user stays on your website for, let’s say, 10 minutes, you can easily prevent ads being shown multiple times during this period of time.

What else you need to know

Like with all dynamic ad conditions, an installed and activated caching plugin can negatively influence the functionality. Enable the cache busting feature of Advanced Ads Pro in such cases to ensure that your setup works stable.