Privacy information for Advanced Ads users

This page contains information for publishers using our Advanced Ads plugin or add-ons regarding how the plugins use and store data. The information provided is not legal advice but can be used to create your own privacy policy according to the laws applicable to your project and prepare for the General Data Protection Regulation (GDPR). Please consult a lawyer if you have questions regarding which information you need to provide.

Please be aware that the following statements about privacy and data storage only concern features included in Advanced Ads and not third-party tools, other plugins, or services. Advanced Ads doesn’t have access, nor can it influence data stored by ad networks like Google AdSense or services like Google Analytics. Please ensure that third-party services used through Advanced Ads comply with the privacy rules applicable to your project.

Please contact us if you are missing information on this page.

Information for webmasters

IP addresses and other personal data

Advanced Ads does not store personal data in a central database. This includes our local tracking methods, which do not track IP addresses.

Google Analytics

The following features are using Google Analytics. They are all optional and disabled by default. Make sure that your site and Analytics account comply with privacy regulations before enabling them.

  • Ad-Block user statistics
  • Google Analytics tracking method (Tracking add-on)

The anonymizeIp feature is enabled by default. You can set the ADVANCED_ADS_DISABLE_ANALYTICS_ANONYMIZE_IP constant to disable it (not recommended).

Resource: Compliance and data usage with Google services


Advanced Ads and some add-ons save cookies on the user’s device. These cookies are first-party cookies, which means they are only set on and readable by your site and can’t be used by other sites and services to create profiles of your visitors.

Feature, PluginCookie NameCookie lifetime
Number of previous page impressions, Advanced Ads Proadvanced_ads_page_impressions 183 days
Referrer URL, Advanced Ads Proadvanced_ads_pro_visitor_referrer 365 days
Number of previous ad impressions, Advanced Ads Proadvanced_ads_ad_impressions_[AD_ID]
as set in the condition
Number of previous ad clicks (visitor condition and Click Fraud Protection), Advanced Ads Proadvanced_ads_ad_clicks_[AD_ID]as set in the condition
Browser width, Advanced Ads Proadvanced_ads_browser_width30 days
Timeout option, Sticky Ads and PopUp Adstimeout_placement_[PLACEMENT_ID]as set in options
Geo-location, user role, user capabilities, used by Cache Busting in Advanced Ads Pro when the appropriate visitor conditions are usedadvanced_ads_visitor30 days
Set when the admin uses a frontend picker, e.g., for selecting the target of the Custom Position placementadvads_frontend_picker45 min

We might further store information about admin usage, like whether the author closed a particular notification in the backend.

How to not set Cookies

You can disable certain features in order to prevent the storage and usage of cookies completely:

  • Advanced Ads Pro: Click-Fraud-Protection module
  • Advanced Ads Pro: Advanced Visitor Conditions module
  • Advanced Ads Pro: set ADVANCED_ADS_PRO_USER_COOKIE_MAX_AGE constant in wp-config.php to 0 to disable visitor profiles
  • Advanced Ads Pro: set ADVANCED_ADS_RESPONSIVE_DISABLE_BROWSER_WIDTH constant in wp-config.php to disable the browser width visitor condition. You should also resave ads that used this condition before
  • Sticky Ads: don’t use the timeout feature for ads with a close button
  • PopUp and Layer ads: don’t use the timeout feature for ads with a close button
  • don’t use external services, like Analytics (see above) or ad networks

Please be aware that cookies already set in the user browser are not removed when a certain feature is disabled.

Selling Ads with WooCommerce

Since our Selling Ads add-on is based on WooCommerce, you need to make sure that your store also complies with GDPR. When writing this, the best overview of GDPR-related information and WooCommerce could be found here.

WP Admin

This section provides information about data in the WP Admin area, which is inaccessible for website visitors without a login.


We are using tutorial videos hosted on They are disabled by default.

Resource: Compliance and data usage with Google services

Newsletter / Mailchimp

You can sign up for our newsletter through the admin panel. Our newsletter provider,, will process your signup request. A confirmation email will be sent to you. Newsletters are only sent to you when you confirm your email address.

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