What to do if your AdSense account gets banned?

Online content creators often rely on Google AdSense as a popular method to monetize their websites or YouTube channels. However, if you’re not careful, your AdSense account could be banned, leaving you without a means to generate income.

We’ll talk about the reason behind Google’s ban on my AdSense account and how to resolve it in this post. Before we delve into the reasons, let’s first explore why your AdSense account might not have been approved initially.

Top reasons why you may not have been approved in the first place

Here are some reasons why your AdSense account may not have been approved initially:

1. You have two accounts

AdSense policies limit publishers to a single account. If you receive an email from AdSense indicating a duplicate account and that your account cannot be activated, you must close your other account. Log in to AdSense, and verify that the duplicate account has been closed.

Avoid creating two AdSense accounts at once.

2. Inadequate, unsuitable, or nonexistent content

Google is a large organization that strives to offer top-notch customer service. People want to avoid websites with poor content in general or with content that is inappropriate or incomplete. If your website is empty or has inappropriate or low-quality content, this will be a reason for immediate rejection.

As a result, be sure to produce the greatest content you can and read and stick to Google’s policies. Additionally, it will ensure that future website traffic will rise, which is exactly what the AdSense team wants—a larger audience for their advertisements.

3. No privacy policy

This is the most frequent cause of application rejection for Google AdSense users and it is a stringent rule. A lot of people just don’t realize how important it is to have a well-written privacy policy available on their website, and some don’t even have one!

Google wants you to respect user privacy as much as they do. A privacy policy is an absolute must for your website. Skipping this step will result in an immediate rejection.

4. Site navigation issues

Your website should be easy to navigate and well-organized to provide a positive user experience. To make it easier for visitors to navigate through your pages and find the information they need, make sure your navigation system is clear.

Possible navigation problems include broken links, pages requiring a login or having access restrictions, pages under construction or not yet launched, and redirects.

5. Unsupported language

Maybe the bulk of the content on your website is written in a language that AdSense does not support at this time. View the list of languages supported by AdSense. Think about revising your website and resubmitting your application with it after translating it into a supported language. You are welcome to resubmit your application using a different website if you have one in one of the languages they support.

5 reasons why your AdSense account may have been banned

Without giving Google’s consent, Google reserves the right to terminate your AdSense account and/or block ads from appearing on your website at any time. You won’t be able to continue taking part in the AdSense program if your account is disabled.

These are the reasons why AdSense may ban your account:

1. Encouraging clicks or views (non-rewarded inventory)

Publishers cannot use deceptive implementation methods or solicit others to click or view their ads with the intention of increasing clicks or views, except in the case of rewarded inventory.

Offering users money for viewing advertisements or conducting searches, pledging to raise money for third parties in exchange for such activity, and placing images next to specific ads are a few examples of what this entails.

2. Traffic sources

For instance, publishers are prohibited from participating in paid-to-click schemes, sending unsolicited emails, or displaying advertisements as a consequence of using any software. Some websites may not be allowed to display Google ads on their pages. Publishers who use online advertising also need to make sure that their landing pages adhere to Google’s guidelines for landing page quality.

3. Site behavior

Users should be able to easily navigate websites displaying Google ads. Websites are not allowed to alter user preferences, take users to unwelcome websites, start downloads, contain malware, or have pop-ups or pop-unders that obstruct site navigation.

4. Deceptive site navigation

Publishers are prohibited from employing misleading implementation techniques that could lead to clicks or views by placing advertisements indistinguishable from menus, navigation, or download links. Remember, each publisher must ensure that they follow the ad placement policies while implementing their ads.

5. Ad behavior

Publishers can make changes to the AdSense ad code as long as the changes do not negatively impact advertisers or artificially inflate ad performance.

Important next steps to get your account reinstated

While not everyone faces a ban for the same reason, following these steps should assist you in regaining access to your account. However, there is no guarantee of success.

1. Follow the instructions

First, make sure you are following all the instructions correctly by reading the AdSense terms and agreement page in its entirety again. Before asking Google to restore the account, make any necessary changes if you discover that you have violated any rules. This is because a human, not a bot, will be reviewing your website to determine whether you are adhering to all guidelines and whether you can get your account back.

To reactivate your account:

1. Sign in to your AdSense account
2. Select “Reactivate account”
3. Resubmit your site for approval

After that, Google will assess your website to see if it complies with the AdSense program guidelines and is ready to display ads. Although it usually takes a few days, occasionally it can take two to four weeks. You will be notified once the checks are completed and your website is ready to display advertisements again.

2. Seek help from the AdSense forum

If you are decent enough and courteous enough, you can ask the top AdSense forum contributors to check your website and point out any errors. They are usually very helpful. Most of the time, they criticize you, but in the end, that’s what will benefit you.

3. Ask for reconsideration

Confirm that you have addressed all issues leading to the account suspension. If everything is now in order, proceed to this page and request another chance for the account. Give the AdSense team the traffic logs to show them that the clicks were not made by you if you are at all innocent of any click fraud.

How to prevent your AdSense account from getting banned?

Google is regrettably very evasive about how publishers should handle invalid traffic and ad fraud, although they pose a threat to a publisher’s ad earnings. Typically, they advise checking Google Analytics and exercising caution when it comes to the traffic sources that publishers choose to use.

Nevertheless, neither of the options is preventive. Much invalid traffic originates from sources from which publishers do not even hope to receive traffic. Google does not explain how to prevent unwanted traffic from sources of invalid traffic, which poses a serious risk to publishers.

Now that you are aware of a few of the potential reasons Google could ban your AdSense account, let’s look at some advice on how to avoid this:

1. Don’t click on your ads

Clicking on advertisements that you own is one of the simplest ways to have your AdSense account banned. Google forbids this practice known as self-clicking. Use the Ads Preview Tool instead to see how your ads appear on your website or YouTube channel.

2. Don’t encourage clicks

Google prohibits the encouragement of ad clicks. For example, you could say something like “Click here” or “Support us by clicking on our ads”. Rather, concentrate on producing top-notch content that will draw in naturally occurring clicks.

3. Monitor your traffic sources

To make sure you’re not getting any invalid traffic, it’s critical to keep an eye on the sources of your traffic. Track the sources of traffic to your website with Google Analytics and keep an eye out for any unusual activity.

4. Stick to Google’s content policy

For example, if you use copyrighted content without authorization, AdSense may ban your account. Verify that the music, videos, and images you use on your website or YouTube channel are legal for you to use.

Also, Google’s policies regarding adult content are quite stringent. The presence of adult content on your website or YouTube channel can result in the banning of your AdSense account. Ensure that the material you provide is suitable for all age groups and suitable for a family.

See the full AdSense Program policies here.

5. Use Click Fraud Protection

The Click Fraud Protection feature of Advanced Ads Pro helps you to keep Google from permanently suspending your account due to a consistently high volume of invalid traffic. It can minimize the risk of suffering too much invalid traffic and also works flawlessly with manually embedded Google AdSense ads and Google AdSense Auto Ads.

6. Use Traffic Cop by MonetizeMore

The ad engineering teams of MonetizeMore have developed Traffic Cop, a software that is capable of identifying, categorizing, analyzing, and blocking various forms of non-human traffic and ad fraud thanks to sophisticated fingerprinting algorithms and advanced machine learning.

Unlike some free tools, Traffic Cop detects and prevents sophisticated invalid traffic, protecting your website from being blocked by Google AdSense or any other ad network.

Pre-bid analysis stops advertisements from serving invalid traffic sources using Traffic Cop. To filter out the unwanted traffic, you’ll also be able to comprehend the various degrees of fraud traffic that your website receives on a deeper level.

Frequently Asked Questions