Google’s new ad consent rules: a must-know for EEA and UK publishers
Starting from January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to adhere to new consent management requirements for serving ads to users in the European Economic Area (EEA) or the United Kingdom (UK). These requirements involve using a Consent Management Platform (CMP) certified by Google and integrated with … Read more