Ads in RSS Feeds

As a content creator, you likely understand the value of RSS feeds in promoting your content to a broader audience. Intriguingly, while RSS feeds provide an excellent platform for distributing your content, they also represent an opportunity to monetize it through ad placements.

However, implementing ads into RSS feeds requires a different approach than traditional web pages. This tutorial will explore the practicalities of embedding RSS feed ads, including the recommended ad types, ad ratio, and the limitations to consider. Let’s find out how to optimize your ad placement strategy for maximum revenue while keeping your readers engaged!

What you need to consider when adding ads to feeds

Ads in RSS feeds must be relevant to the distinct content contained in the feed, balanced with the volume of content served, and clearly denoted as ads to succeed as an advertising medium.

RSS feed ads example
Example of an RSS feed ad view in Feedly

Ad relevance

The performance of an advertising campaign in RSS feeds largely depends on the ads’ relevance to the feed’s content. The more closely related the ad’s content is to the topic of the feed, the more likely your readers will find it interesting and click on it. This, in turn, will increase your campaign’s effectiveness and potential earnings.

Ad ratio

Be careful not to overload your RSS feeds with advertisements at the expense of genuine content. A too-high ad ratio can lead to reader frustration and decreased engagement. Finding the right balance ensures your ads generate revenue without driving away readers.

Marking ads as advertisments

Distinguishing advertisements from editorial content in your RSS feeds is essential. Mark advertisements in a way that is easily recognizable to readers. Advanced Ads provides a helpful ad label feature for this task.

Maintaining credibility and reputation online is crucial, and correctly denoting ads can greatly enhance trust with readers.

Showing an ad in your post feed

With Advanced Ads, you can easily inject ads into your RSS/Atom feed. The plugin allows you to place ads within post content by inserting them through shortcodes or specific placements. This setup ensures that the ads appear only in the feed and not in other parts of your website.

If you want to place ads instead in your feed between our posts, please look here.

Advanced Ads Disable settings
The ad injection in RSS feeds is disabled by default, and you need to activate it

Enable the feeds option in Dashboard > Advanced Ads > Settings > General > Disable ads to display or hide ads in a feed. Now, you can find the RSS Feed option in the General Conditions of the Display Conditions of the ad and use that to display or hide the ad in a feed.

Display Conditions with disabled Feed option
Display Conditions with enabled Feed option

Recommended Ad Types for Feed Ads

Since RSS feeds don’t support JavaScript, the most common types of ads for them are Text and Code, Rich Content, and Image Ads. Therefore, I recommend affiliate networks and direct marketing opportunities in RSS feed ads.

When deciding between image ads or text links for your feed, you should consider that not all feed readers automatically load images. As a result, utilizing text links can often lead to greater visibility and engagement.

Consider these tips to optimize Feed Ads

Certain functionalities, such as Cache Busting, PHP, or JavaScript, are not supported in RSS feeds. As a result, features like Visitor Conditions, Ad Sliders, or Ad Refreshes cannot be implemented in the feed. Create customized ad units specifically for the feed to mitigate the lack of Cache Busting.

Also, the program or device of the user who views the feed might influence the ad layout. Create dedicated RSS ads that are simpler than those you display on your website.

How to track the performance of your Feed Ads

Since your users don’t access RSS feeds and their ads in the browser and on your website, you can only use the Database method to track impressions and clicks. However, Frontend tracking and Google Analytics do not work with feed ads because they require JavaScript to be available. 

Advanced Ads Tracking settings
Use the Database method to track these ads

If relying solely on the Database method isn’t desirable, you can use Google Analytics as a supplementary tracking method. This way, you can track the performance of the feed ads with the Database method and have the data in Google Analytics for better analysis as well.


Ultimately, the success of embedding ads in RSS feeds depends on finding the right balance between ads and content and ensuring that advertisements are relevant and denoted. With careful planning and execution, embedding ads in feeds can be a lucrative strategy. So, don’t hesitate to try it and see the potential benefits for yourself.


What is RSS feed advertising?

RSS feed advertising is a form of online advertising that involves displaying ads within an RSS feed. An RSS (Really Simple Syndication) feed distributes frequently updated content, such as blog posts, news articles, and podcasts. By embedding ads within the RSS feed, publishers can monetize their content and generate revenue from their audience. To implement RSS feed ads, publishers can use specialized WordPress plugins, such as Advanced Ads, which allows them to inject ads into their RSS feeds using shortcodes or specific placements. 

Are RSS feeds used anymore?

RSS feeds are still used today, particularly in the publishing and content creation industries. While social media platforms like Facebook, Twitter, LinkedIn, and others have gained popularity recently, RSS feeds provide a simple, efficient way for readers to consume and keep up with their favorite content. Additionally, many news readers and aggregators continue to support and use RSS feeds. Moreover, RSS feeds are still a valuable tool to distribute content, reach a wider audience, and monetize content through RSS feed ads.

Can you make money with RSS feed ads?

You can make money from RSS feeds by incorporating advertisements or affiliate marketing into your feeds. By providing valuable content through the RSS feed, you can attract many readers who may be interested in the products or services advertised within the feed. Advertisers might pay to display their ads to this targeted audience. Additionally, by including affiliate links within the feed, you can earn commissions on any sales that result from clicks on these links. While monetizing RSS feeds may require effort and strategy, it can be a viable way to generate income online.

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