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Why should you track impressions and clicks in Google Analytics?
Tracking ads with Analytics allows you to combine those data with other metrics and use this to optimize your ads.
It also takes the pressure of tracking especially impressions in your local database from your server and therefore saves performance.
Activating ad tracking with Analytics
To use ad tracking with Analytics, go to Advanced Ads > Settings > Tracking and set the tracking method to track using Google Analytics.
This method will be used instead of another, local, tracking methods.
You can also enable Google Analytics tracking in addition to a local tracking method:
- Switch to that local method and save the settings
- Add the following line to your wp-config.php
define( 'ADVANCED_ADS_TRACKING_FORCE_ANALYTICS', true );
- Reload the Tracking settings page
- Enter your Google Analytics publisher ID in the appropriate field and save the settings
How to analyze ad impressions and clicks in Google Analytics
To analyze impressions or clicks in Analytics, switch to your account and go to Behavior > Events > Overview. As soon as ad impressions or clicks are tracked, you should see Advanced Ads in the Event Category list. This is the number of all impressions and clicks in the given period.
The Event Action report lists impressions and clicks. If your blog runs in another language, it might be a translation of these words listed here.
Click on Event Label to get the list of ads. A click on an ad name leads you to the report for impressions and clicks for this ad in the given period.
Testing Analytics tracking
To test if your implementation of the tracking works, go to Real-Time > Events and the Events (Last 30 min) tab after you performed some activity on your page. Impressions and maybe clicks should appear here.
Analytics Quotas and Limits
Google Analytics limits the number of events like ad impressions and clicks you can send to them.
You should check the hits and limits on your website using this tool before switching to the Analytics method and then regularly while using it.
You can find the current limits on this page and in short listed below:
- The limit for hits per page load is 20. Every second, this limit increases by 2. Hits include page impressions, ad impressions and clicks and any other custom events. Hits related to e-commerce are not counted.
- There is an overall limit of 500 hits per session. Hits that exceed this limit will not be processed.
- The monthly hit limit is 10 million per property. Tip: You could create a new property to track ad impressions only.
What else you need to know
- Tracking ad impressions and clicks works with the “old” and the new Universal Analytics
- Tracking only works on pages where Analytics is used. E.g., it would not work if you use the ad code in a newsletter
- Clicks and impressions are not tracked on AMP pages
- You can share Google Analytics ad reports with your customers