How to integrate The Moneytizer into WordPress

The Moneytizer is a large advertising platform that optimizes ads from several ad networks like Google AdSense or Criteo. Users of Advanced Ads regularly ask us how to implement The Moneytizer ads into their WordPress websites, so we wrote the following tutorial.

You will learn about the different ad formats, how to use Advanced Ads for the Moneytizer integration, and improved ad targeting and optimization.

Like all platforms, the technology used in The Moneytizer evolves and changes over time. If you find that this tutorial needs an update at any point, please let me know via this page.

Table of Contents

Setup for The Moneytizer in WordPress

The Moneytizer has developed an algorithm based on header bidding technology. This allows advertisers to bid in real-time on advertising space on your website. The highest-paying ad will finally be displayed. On the one hand, this process ensures fair competition between the merchants. On the other hand, you, as a publisher, always obtain the best possible CPM for each integrated format. After adding the ad tags to your website, Moneytizer looks for the most profitable match of these ad spaces.

How to integrate Moneytizer in WordPress

Ad Formats

The Moneytizer provides different kinds of ads based on international standards. In addition to the classic formats, there are premium formats (for example, Recommended Content) and video and mobile formats for smartphones and tablets. Navigate in your Moneytizer dashboard to websites & formats and select the ad types you want to use. You will receive an email notification when your ad codes are available.

Standard ad units

You can choose from several standard ad formats such as the medium rectangle, billboards, half-page ads, or wide mega banners in your Moneytizer dashboard. These ads can be displayed with Advanced Ads like ordinary banner ads.

Go to Advanced Ads > Ads and click on New ad
You can keep the Wizard enabled or click on Stop Wizard to see all options on the same page
Enter a title for the ad
Choose the Plain text and code ad type
Paste the ad code from The Moneytizer and publish the ad
Select a placement where you want to display the ad

You can follow these steps for both skyscraper formats. But please don’t use this ad format in content placements. Inject them as a sidebar widget or activate the Sticky Add-on to place them into a sticky position next to the main content.

Native ads and Slide-in ads

There are several more specific types of ads, such as the Slide-in or Footer ad unit and the two auto-inserted ad types, Native article auto and In-text. The last one auto-injects a video ad between two paragraphs. You cannot use the content placements for those ads and need to inject them with a header tag instead

Create a new ad unit
Choose the Plain text and code ad type
Paste the ad code from The Moneytizer and publish the ad
Create a Header code placement and select the ad

Skin and Background ads

The Skin ad format is a bonus ad type in cooperation with another ad network. It works independently from the Moneytizer ad inventory and does not impact your revenues from those ads. It will take some time until the third-party network approves your site and deliver the skin ad.

Create a new ad unit
Choose the Plain text and code ad type
Paste the ad code from The Moneytizer and publish the ad
Create a Footer code placement and select the ad

Limitations

Tracking

Click tracking of the JavaScript-based ads from The Moneytizer is not possible. But with the Tracking add-on, you can record the number of ad impressions. The Moneytizer provides rudimentary statistics in your account. It shows revenues and CPM. This data is available for each registered website and can be filtered by ad format. You can also find the number of impressions when you download those statistics as a CSV file.

Accelerated Mobile Pages (AMP)

The prebid setup which The Moneytizer uses is client-side until now. Those ads would also require a server-side header bidding to run on AMP pages. The Moneytizer team plans to change it to a hybrid model, with the prebid setup running partly server-side and partly client-side.

Although Google was involved in the initiation of AMP, Google has not joined the IAB Framework so far and did not complete the technical integration yet. So obtaining consent for Moneytizer ads is currently not possible on AMP websites.

Troubleshooting and additional questions

You can run The Moneytizer parallelly to your common AdSense ads. If you already have an ads.txt file with your own Google Publisher ID, you only need to add the new entries that the Moneytizer support will send you after requesting your ad tags.

After injecting the Moneytizer ad units for the first time on your website, you will have to wait a few minutes before the first ads appear. There could be several reasons why you don’t see any ads after one hour:

Non-standard ad units like the “In Text” video ads don’t have a 100% fill rate due to their high price. This means that those ads will only be visible to some of your visitors.
The algorithm detects that you spent too much time on your website without reacting to the ads. This is normal because you are the webmaster without higher value for the advertisers. But your IP address might no longer be bought, and you won’t see any ads. Use a VPN to verify this.
You are located in a country with a limited number of ad campaigns. A low number of advertisers means that Moneytizer cannot ensure a 100% fill rate.
The ad performance on your site (click rate, visibility, etc.) is very low, and the advertisers are no longer interested in buying your ad spaces. Your fill rate decreases.

You should not use the same tag twice on your page, because ad units with the same ID will get interpreted as one ad unit, and the generated revenue will simply be divided by the number of formats. The recommended solution is injecting different ad formats on your pages. The Moneytizer provides an alternative version for some formats so that they can be duplicated, for example, “top medium rectangle” and “bottom medium rectangle”.

Don’t use the repeat the position feature for Moneytizer ads.

The Moneytizer ad codes are supported by Google Ad Manager (formerly known as DFP). However, disabling the “Released in a SafeFrame frame” checkbox is imperative to allow buyers to access the information on the site. In rare cases, DFP can “reject” the tags from The Moneytizer or other ad networks. In this case, the only option is to wait for one or two days and replace the tags following the usual process.

See also: How to insert Google Ad Manager ads into WordPress

For every visitor on your website, the Moneytizer identifies the IP address to ensure that the ads are displayed in the user’s language. Use the Geo Targeting add-on if you want to display the ad units only for visitors from specific countries.

The Moneytizer does not have a maximum number of ads per page. But they recommend inserting three ad units.

Once you’ve integrated the Consent Banner, every visitor to your site will be asked to agree to cookies and personalized advertising. After the user has given this consent, this notice no longer appears. However, a link to the privacy settings is still showing, which is particularly disturbing on mobile devices and superimposed on the anchor ads of Moneytizer. You can hide this link with a minimal modification of the code for the Consent Banner.

Search for this code snippet.

window.__cmp('init', {
'Language': 'de',
'Initial Screen Body Text Option': 1,
'Publisher Name': 'Moneytizer',
'Default Value for Toggles': 'on',
'UI Layout': 'banner',
'No Option': false
});Code language: JavaScript (javascript)

And replace it with this code:

window.__cmp('init', {
'Language': 'de',
'Initial Screen Body Text Option': 1,
'Publisher Name': 'Moneytizer',
'Default Value for Toggles': 'on',
'UI Layout': 'banner',
'No Option': false,
'Display Persistent Consent Link': false
});Code language: JavaScript (javascript)

If you hide the link to the privacy settings, add it somewhere else, for example, to your privacy policy. You can use this piece of code for it:

<a class="change-consent" onclick="window.__cmp('displayConsentUi');">Change Consent</a>Code language: HTML, XML (xml)

Further resources

Joachim started marketing his first local news website in 2009. Shortly after, he successfully monetized his travel blogs about Morocco. He is an expert in affiliate marketing in the tourism and travel industry. When he's not writing tutorials for Advanced Ads or supporting other users, he prefers staying in Marrakech or at the Baltic Sea.

With over a decade of industry expertise, Advanced Ads is your surefooted ally in the ad tech realm. Their array of WordPress ad manager plugins enhances your advertising strategy, ensuring effective ad placements. Rely on their ad tech proficiency to stay ahead in the dynamic world of digital advertising. Contact info