How to create an anchor ad with a slide-in effect

For website owners looking to monetize their online platforms, anchor ads present an exciting opportunity to capture their audience’s attention and drive engagement. In this comprehensive guide, I’ll walk you through the process of creating captivating anchor ads with slide-in or fade-in effects.

Anchor ads are a popular type of ad format designed to stay fixed to the edge of a user’s screen as they scroll through a webpage. Therefore, this appearance ensures the ad remains in the viewport without obstructing the main content. Typically placed in the top or bottom corners of a webpage, anchor ads offer advertisers a powerful way to increase ad visibility.

Whether you’re a seasoned marketer or a website owner looking to enhance your monetization strategy, this tutorial will provide the necessary steps to leverage the potential of anchor advertising and maximize your revenue.

Create the anchor ad

The first step is to ensure you have successfully installed and activated Advanced Ads and its dedicated Sticky Ads add-on. This combination is essential to unlocking the full potential of creating engaging adverts with enticing slide-in or fade-in effects.

To start the process, head over to Advanced Ads > Ads in your WordPress backend. You’ll find the option to create a new ad within this section. Let’s give it a name and select the Image ad type. Choose a charming image that aligns with your branding and link it to a relevant URL.

With these simple steps, you’re ready to publish your anchor ad and make it go live on your website.

Create the Anchor ad Placement

Next, navigate to Advanced Ads > Placements, create a new one, and choose the Footer Bar from the available placements. To keep things organized, choose a clear title for this placement.

Anchor Ads in Advanced Ads
Use the Footer Bar placement to create Anchor ads

Finally, select the ad you’ve created and save the placement settings. If you head to your site’s frontend, you should see the a now.

Add a slide-in or fade effect

Now comes the exciting part—enhancing your anchor ad with visually appealing slide-in or fade-in effects.

Head to your placement settings on Advanced Ads > Placements and click the “Show all options” link to open the configuration for these effects. In the first section, you can choose the trigger or action that prompts the ad to display.

You have the flexibility to opt for an immediate display or a delayed appearance after a few seconds, ensuring that your visitors have had a chance to explore your website content before the ad captures their attention.

Moving on to the next section, you’ll find various effect options. While the “Show” action displays the ad directly, the “Fade-in” and “Slide-in” effects provide a dynamic and eye-catching experience for your audience. Select the “Slide-in” option to preview how it looks with your ad.

Setting for a Slide-in ad in Advanced Ads
Placement settings for a slide-in ad

Additionally, you can experiment with the duration of the effect by specifying the number of milliseconds. For instance, a duration of 1,000 milliseconds equates to a one-second effect. Adjusting this time period allows you to strike the perfect balance between capturing attention and maintaining a seamless user experience.

Optimize your anchor ads continuously

Once your anchor ads are live, it’s crucial to continuously monitor and optimize their performance to maximize your revenue potential. Pay attention to metrics such as click-through and conversion rates to assess the effectiveness of your ads. These insights allow you to make data-driven decisions to refine your ad placements, visuals, and effects. 

Advanced Ads provides robust tracking and analytics features. They can help you gain valuable insights into the performance of your anchor ads.


You can elevate your monetization strategy by incorporating anchor ads with visually appealing slide-in or fade-in effects and generate increased revenue. Whether you’re a blogger, content creator, or online entrepreneur, leveraging the power of sticky ads can significantly enhance your website’s potential. 

With the All Access license, you gain a comprehensive toolkit to create captivating anchor ads, manage their placements, and optimize their performance. Start implementing these strategies today and witness the remarkable impact that this ad format can have on your website’s revenue generation.


What are anchor ads?

Anchor ads are a type of ad format that sticks to the edge of a user’s screen as they scroll, ensuring continuous visibility. Therefore, these ads are typically placed at the top or bottom corners of a webpage. The format offers publishers a way to capture user attention and increase ad visibility without obstructing the main content.

How do I add anchor ads to WordPress?

Adding anchor ads to WordPress involves utilizing plugins or custom coding. One popular plugin is Advanced Ads, which provides options to create sticky ads that remain visible as users scroll. To create an anchor ad, ensure you have the Advanced Ads plugin and its Sticky Ads add-on activated on your WordPress website.

Create a new ad unit and apply it to a Footer Bar placement. Save the placement settings, and you’ll witness the magic as your ad gracefully appears on the frontend of your website.

Does AdSense allow sticky anchor ads?

Yes, AdSense does allow sticky anchor ads. This ad format comes with the Auto Ads as an option to maximize ad visibility and potentially increase ad revenue. It is also possible to embed such ads manually. By implementing sticky ads in accordance with AdSense policies and guidelines, you can enhance the user experience while monetizing your website effectively.

What are anchor ads in Google AdSense? 

Anchor ads in Google AdSense refer to the specific ad format offered by Auto ads. These ads are designed to stick to the edge of the user’s screen as they scroll, providing continuous exposure to the ad content and maximizing ad visibility.


Joachim started marketing his first local news website in 2009. Shortly after, he successfully monetized his travel blogs about Morocco. He is an expert in affiliate marketing in the tourism and travel industry. When he's not writing tutorials for Advanced Ads or supporting other users, he prefers staying in Marrakech or at the Baltic Sea.

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