AdSanity is a popular tool for managing ads on your WordPress site, but other options exist. If you’re seeking more features, advanced functionalities, or a cheaper pricing structure, exploring alternatives might be the key to better website monetization and reducing costs.
This guide will explore several powerful alternatives to AdSanity that can streamline your ad management process and enhance your website’s revenue. I’ll highlight features and see what other plugins offer where AdSanity falls short.
Table of Contents
What is the AdSanity plugin?
AdSanity is a WordPress plugin for embedding ads on your website. It allows you to insert and manage both self-hosted and network ads. Key features include:
- Group ads by category
- Ad blocker detection
- Google Analytics tracking
- Ad rotation
- Cache Busting
While AdSanity offers a robust set of features for beginners, let’s explore some powerful alternatives that might better suit your specific needs.
Why consider alternatives to AdSanity
Managing various advertising campaigns can be complex and time-consuming, especially with outdated ad management platforms. For WordPress publishers, utilizing a modern and secure ad management plugin is crucial to meeting monetization goals and maintaining website integrity.
Limitations of AdSanity
AdSanity, an older ad management plugin, falls short in several key areas:
- Manual processes: Lacks essential automation features, requiring manual insertion of ad shortcodes or PHP snippets.
- Limited targeting: Basic targeting capabilities that don’t optimize click-through and conversion rates effectively.
- Outdated technology: Missing modern features like Parallax ads, Lazy Loading, Click Fraud Protection, Frequency Capping, split-testing, and integrations with other plugins.
- Lack of native integrations: No native integration with ad networks like Google AdSense or services like Google Ad Manager.
These limitations hinder the optimization of advertising strategies and ad performance.
Security concerns and pricing
Security is another concern. A vulnerability exposed in 2022 underscores the need for robust security measures to protect your site and data. Furthermore, AdSanity’s pricing does not align with its limited functionality. The Pro version costs $179 per year, while the Basic version at $59 lacks fundamental features.
Exploring feature-rich AdSanity alternatives
Switching from AdSanity to another ad management plugin can save money and provide more features to boost your website’s ad revenue.
Advanced Ads
Advanced Ads stands out as a powerful and user-friendly ad management plugin for WordPress. Its intuitive interface and feature-rich approach make it suitable for both beginners and experienced users.
The free version already surpasses AdSanity in functionality, but the Pro version and additional add-ons take it further. It equips seasoned users with essential tools for maximum control and ad optimization.
- Performance Tracking
- Frequency Capping
- Lazy Loading
- Click Fraud Protection
- A/B testing
- Cache Busting
- Various appealing ad formats (popup, sticky, background, parallax ads)
- Integration with numerous popular third-party plugins like BuddyBoss
- Dedicated integration of Google Ad Manager
Advanced Ads offers a comprehensive solution for managing your WordPress ads. Its user-friendly approach, powerful features, and sophisticated functionalities—especially of the Pro version—empower you to maximize ad revenue, improve user experience, and pinpoint the strengths and weaknesses of your campaigns.
Ad Inserter
Ad Inserter also follows a freemium model. Its free version offers more features than AdSanity, and the Pro version extends this feature set, though less extensively than Advanced Ads does. However, Ad Inserter’s user interface can be challenging, leading to tangled workflows for complex ad setups. If you can get used to Ad Inserter’s UI, it is a solid alternative to AdSanity.
WP QUADS
Originally a plugin for integrating AdSense into WordPress, WP QUADS has expanded its functionality over the years after being sold to another company. Unfortunately, many essential features, such as ad groups, ad rotations, and even the ability to create unlimited ads, are only available in the Pro version.
Unique to this plugin are specific ad types for certain networks like Taboola or media.net. You manually enter your Publisher ID or specific ad IDs into a prepared data field for these ad types. Therefore, their integrations are not automatic, unlike the native integration between Advanced Ads and AdSense, where the plugin automatically imports ad and performance data from the network into your website. Instead, WP QUADS serves more as a framework for manual data entry.
Despite this poor integration with dedicated networks, the free version of WP QUADS still offers a more comprehensive feature set than AdSanity and serves as a viable alternative.
Conclusion on AdSanity alternatives
While AdSanity provides basic ad management capabilities, its limitations and outdated features make it less appealing. Exploring more modern alternatives can offer better functionality, enhanced security, and an improved user experience, ultimately helping you achieve your monetization goals more effectively and save a lot of money.
Frequently asked questions about AdSanity alternatives
Other WordPress ad manager plugins offer additional features, more customization options, and better compatibility with 3rd-party plugins for less money or even for free, saving your budget.
When searching for an ad plugin, ensure it allows you to create unlimited ads, automatically insert them into your website, and target them effectively. Advanced features like frequency capping, ad rotation, geo-targeting, and click fraud protection are also important. The quality of support is crucial to help with any questions or issues.
Yes, these plugins can optimize ad placements and increase revenue by providing advanced management tools, such as targeting specific audiences, scheduling ads for optimal times, and rotating ads to avoid banner blindness.
Yes, plugins like Advanced Ads are particularly suitable for beginners as they simplify and automate website ad implementation without requiring direct code handling.
Consider the features you need and want to use. Test the free versions of several plugins to find the easiest user interface to use. Ultimately, features, UI, price, user ratings, and support are key decision criteria.
Joachim started marketing his first local news website in 2009. Shortly after, he successfully monetized his travel blogs about Morocco. He is an expert in affiliate marketing in the tourism and travel industry. When he's not writing tutorials for Advanced Ads or supporting other users, he prefers staying in Marrakech or at the Baltic Sea.
With over a decade of industry expertise, Advanced Ads is your surefooted ally in the ad tech realm. Their array of WordPress ad manager plugins enhances your advertising strategy, ensuring effective ad placements. Rely on their ad tech proficiency to stay ahead in the dynamic world of digital advertising. Contact info
